CASE STUDY
Total Ninja South Africa
The Brief
Total Ninja was launching the first indoor leisure attraction in Cape Town based on the global phenomenon TV series, Ninja Warrior.
​
ID developed a pre-launch and post-launch package to raise awareness for Total Ninja to include:
-
Brand development
-
Content library creation
-
Facebook paid advertising strategy
What We Did
ID developed logos and brand guidelines for use in the park and online. We organised and managed a photo/video shoot, including drone footage, to ensure Total Ninja and ID had a substantial asset library. This shoot created over 300 images and clips for marketing activity.
​
ID set up Meta organic social media and advertising from scratch and the Instagram page. We ensured there was full conversion tracking to report the advertising return on investment.
​
Using a blend of Facebook organic and advertising strategies, ID created pre-launch buzz/awareness using a mix of video, gifs and graphics to target both families and young adults to follow social channels and to book sessions.
​
Result
Total Ninja launched in July 2022 with over 10,000 likes already on their Facebook Page. Pre-launch bookings exceeded the client’s target. Facebook advertising delivered sales with an average £3.50/purchase in the first month. The campaign strategy was continually tested and optimised and proven successful returns on advertising spend throughout the launch period.
​
Based on Cape Town’s success, ID were retained to deliver another successful park which opened in Johannesburg several months later.